LG Optimus and the Rise of the Cheap Androids!


At a time when high-end smartphones costing $200 attract much attention, is there room for a $30 device running the latest version of Android (s goog)? T-Mobile must think so, because that’s exactly what it offers in the LG Optimus T handset. The phone is all-plastic, uses a low-resolution display, has a slower processor and omits a few functions. But for folks craving a smartphone experience without wanting to invest much up-front cash, the Optimus T includes some advanced features and provides a reasonably good experience for its price.

The $30 pricetag of the Optimus T is less than 20 percent of what a typical top-tier smartphone costs these days, but the handset offers about 80 percent of the same features, with a few notable compromises. Web browsing without zooming can be difficult due to the low resolution display. (Note: in the video I inadvertently stated the resolution at 320×240; the correct resolution is 320×480.) Opening or switching apps isn’t instant because of the limited processor. Camera images and videos aren’t of superb quality: don’t expect high-definition videos at this price.

However, this $30 handset does just about everything that my more expensive phone can do. You can install mobile apps from the Android Market (yay Angry Birds!), share pics on Facebook (taken with a decent, but not high-end camera), browse the web over 3G or Wi-Fi, manage email on the go, check-in on Foursquare, use Google’s Navigation and use Google Voice services. The Optimus T even works as a mobile hotspot to connect other devices to the web for $15 a month in addition to the $30 data plan, thanks to new T-Mobile pricing announced today.

uses the latest version of Android, which helps boost performance

This isn’t likely a one-off, cheap Android smartphone. I expect many more subsidized Android phones available for under $50 in the coming year as hardware makers find ways to marry lower priced components with Android for a “slightly watered down, but great value” type of experience. This phenomenon has already started in countries such as India, where local handset makers are planning to offer Android smartphones for $150, then further drop into the sub-$100 range.

That’s a potential issue for companies that have traditionally owned the feature phone market in countries around the globe. Google’s Android platform is making the move down into lower-priced devices, and if it can offer the smartphone experience at a feature phone price, its rising dominance as a platform will simply accelerate even faster.

So are these low-end, inexpensive smartphones geared for a power user like myself? No, but I could easily use one in a pinch, provided I was willing to sacrifice a few features and some performance. For the multitude of current feature phone owners around the globe, however, the Optimus T and coming phones like it, will enable the mobile broadband revolution for the cost a basic handset and a data plan.

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I got tje lg optimus v same phone as lg optimis t difference about 60 cheaper plan I used have t-mobile they charge 30bucks for web 15 for texting and 40 for cheapest talk plan all together 80+ bucks I left them got with virgin 25 dollars gets you unlimited web+text 300 minutes had to buy the fone for 150 but got it back in three month from saving on the plan alone trust me its worth it espesially when the economy is so bad and they make you pay cause its under contract and they don’t care!! if u need food for your baby


I had the Optimis v for about a month it is far better the my old Moto I1 at half the price. For $60 flat a month I get to use all features the phone has to offer. From HSD, TETHERING, WIFI, and I even get to connect to Sling Box at home to watch and control my Dish DVR from anywhere on the go. For the price of $150 WHO NEEDS INSURANCE on there phone. At $60 a year plus the $50 – $100 for the claim. I can get another one brand new. Almost the same price thats less money I spend per month.


This phone is only cheap if you are a new customer, to T-mobile, or renewing your contract. So state the facts correctly.


great review. i like it. touch screen is responsive. easy to navigate around and the web browser is great. processor is fast. great for my business and my wife and daughter loves theirs for the facebook and games. great unlocked cell phones. the wifi and gps are great for getting around and keeping in touch with my friends and relatives. also got my unlock codes and cell phone unlocking for free! got my last couple unlocked gsm phones at unlockthatphone.com 2 thumbs way up. love my lgs!


Here in Thailand we have four tiers of Android phones, in local money it’s 5, 10, 15 and 20 thousand. Galaxy alone comes in three flavors.

It’s a long way for Android to really challenge phone makers’ own software for low end models, though.


Hi Kevin, thanks for a great review but you keep saying its $30 over and over again in your review. It’s really $239.99 if you want to buy it from T-Mobile without a contract. So in effect you are reviewing a phone thats over $200 and as such I would expect some quality from it. Saying its $30 makes people not expect much from such a phone, but we are paying for it in the 2 year contract.

I plan to purchase it at the retail price and use T-Mobiles even more plus or prepaid plans since that ends up being cheaper.

To me the biggest reason for getting this phone is that it supports wi-fi calling (a quasi UMA implementation) which means I can use my phone to call from anywhere in the world that has a wi-fi connection using just my T-Mobile minutes (if I’m on a limited plan) and not pay the outrageous roaming charges overseas.

My only concern is the battery life…I have a Epic 4G from Sprint and I am ready to give it up since its hardly usable due to it having to be charged all the time….I sure miss my Blackberry which did not need charging for days and days.

I find the biggest drawback with the smartphones over Blackberry is the battery life issue.


in Italy 5% of people has a contract so you can put an iPhone at 0$ but is not a big deal. In Italy we buy the phone, without subs, and with a rechargeble sim card and that’s it.

Mark Spohr

What is the real cost of this phone? You keep saying that it is $30 but don’t explain how much it will cost per month and how long you are locked into a contract. The $30 “headline price” is the “sucker price”.
Couldn’t you do a little bit of the journalism thing and explain how much the phone really costs rather than just parroting the $30 phone?

Kevin C. Tofel

Since you asked so nicely, sure. ;)

The cost of any phone on a monthly basis will depend on the carrier voice, messaging and data plans, Mark. Since that’s a variable based on carrier and what plan the consumer chooses, it’s not possible to always say it will be $x per month. The hardware price is fixed, however, which is why I’m “parroting” the $30 price, as you say.

Having said that, the monthly plans for the LG Optimus T are the same for any other smartphone that T-Mobile offers, so you can expect to pay anywhere from $50 to $100 per month. I have a T-Mobile account for my $529 Nexus One smartphone and I pay $79 a month for unlimited voice, messaging and web/data services, for example. You can go cheaper by limiting your voice minutes or your data to a smaller amount, but the service mix is up to you as a consumer, after you spend $30 for the handset.

Mark Spohr

Thanks, Kevin, for this additional information. Sorry that I was a bit short in my question but this is a pet peeve of mine. Most people don’t seem to do the simple math to figure out the real cost of their subsidized phone. If there is a 24 month contract then it would be more honest to state the real cost as the cost of the phone ($30) plus at least the minimum contract price over the 24 months ($1200)…
However, the headline “T-Mobile Introduces $1230 Phone” doesn’t have quite the same zing, does it?

Kevin C. Tofel

No worries, Mark. It’s a common pet peeve in the U.S. market, which is generally a model of subsidized hardware with long term contract costs.

Since we do largely follow that model and all phones in it have the same monthly data plan commitment for a year or two (at differing terms, based on consumer preferences) the data plan cost is a “wash” from a certain perspective, i.e.: every phone in this purchase model will have long term data costs. As a result, we tend to focus on the up-front cost of the hardware when discussing the price of a phone. Total cost over the life a contract, is indeed, much higher. Thx!

Mark D.

Was in the local T-Mobile store a few days ago and the Optimus retails for $225; that is buying it outright without committing to a contract. The $30 price point is contingent on signing a 2-yr voice/data contract with T-Mobile. Buying the phone outright gives you several pay-per-month options, all of which are less pricey than the monthly contract cost.

Ken Hong

Kevin, great write-up, I’m glad you gave a phone in this category a fair shake without beating it up because it didn’t have the fastest/biggest/baddest specs! As you correctly put it, Optimus One/S/T was designed for consumers transitioning to smartphones from feature phones. But that doesn’t mean it’s not suitable for regular people who might not be n00bs but don’t want to shell out twice their internet bill each month on a mobile data plan. That said, any chance I could get you to change the word “cheap” in your headline to “value”? :-)

Ken Hong
LG Electronics
Seoul, Korea


The cost of the phone will soon be decided not by electronics and software, but primarily by the brand value of the maker and secondly by the materials and finishing used.

The electronics industry, cursed as it is by the Moore’s law, will only make the “brains” increasingly affordable. Add to that the principle of “good enough” and we will all have “great” phones and lots of them to choose from.

The phone industry is going the route of the watch industry.

If all you need is a device for connectivity (that includes not just voice calls but social networking over wifi and other emerging radios) you can get one for a throw-away price. If you have mega bucks to throw at a phone, I expect in the next 5 years a descent set of boutiques to emerge – and who knows, Nokia could become one such boutique – think of them (or their Vertu) as the equivalent of a swiss analog watch that advertise in airline magazines. Apple, for sure, will not feel lonely at the top – not for long.

The bulk of the mobile pyramid will be a very different game though. The industry will consolidate but regional variants will thrive. A number-driven, global app store will give way to regional variants, with true-value (locally relevant) apps frothing at the top.


Argh! One more resolution for Android app designers to support. Then again, finally a reason for a Boons Farm app!

Chris Berg

How do you guys look at the Internet on that little tiny screen? Do you bring along a microscope? Since it doesn’t have a keyboard for men’s sized fingers, smartphones must take you an hour to type a paragraph. I’ve only become interested in smartphones since somebody who’s not braindead mentioned in an article that the Internet can be viewed on a 17 inch laptop screen by plugging in a smartphone and using it as a USB type modem. Is this true? This is earthshaking and nobody mentions this in all these writeups of Androids features vs Iphones features? But is the laptop screen all fuzzy and just a blowup of that little tiny postage stamp screen on a smartphone? Does it hookup with a USB cable? What do smartphones cost if you’re doing this? What are the hidden charges? Is a smartphone a cellphone ($45 month) plus messaging ($5 month), plus Internet access (data plan) 2G $25 a month? Vs. Cellphone charges plus the USB modem which Verizon charges $55 month. The USB modem only operates in Albuquerque, NM at about 150 kb download speed, and 80 kb upload speed. Pretty slow, eh? Is a smartphone faster?


I’ve been carrying around an HTC Aria which has a MSM7227 processor and runs at 480×320. I’m surprised with how snappy it is, even with Android 2.1. These lower end phones are definitely ‘good enough’ for most tasks. The times I notice the processor struggle, compared to superphones, is when installing apps. It’s that much more quicker with 2.2 (rooted/custom ROM).

Tuhel Miah

I can totally see why T-Mobile has released this low cost no frills smart-phone, due to the android OS it has been possible to achieve this.

People in developing countries and (rich countries) as well can’t afford an iphone or blackberry, with low wages in these countries, these devices are out of their reach.

I believe the smart phones are creating an underclsss, these cheap phones will fill that gap.

In an article published here http://www.tuhel.com/2010/10/01/are-the-smartphones-creating-a-social-under-class/

I know of many people who can’t afford an expensive smartphone with huge upfront fees and monthly costs.

Its a matter of time before a decent smartphone is released by either an Indian or Chinese company which would dent the pockets of Blackberry, Nokia and Apple.

The next killer Android smart-phone is still being developed, is just matter of time and testing.


The cost of the phone is a red-herring if you must sign a data plan with a certain minimum cost per month.


if smartphone were following the consumer electronic trend of years past we would have last years high end phone model for the price of this cheap/junky phone.

this just does not seem like great value, especially when you look at the fact that the major cost of ownership of these phones is the monthly charges not the up front device cost.

the one exception where these may provide great value is for the prepaid market if they can be priced under $100 without commitment. but data should be an option as well. for a lot of people wifi only for data is fine, they do not have a need or desire to pay monthly charges for cellular data.

Kevin C. Tofel

Tom, you’re absolutely correct that the major cost of ownership for this device, or any smartphone, for that matter, is the monthly data plan. When I say the device is a great value, I mean that by way of comparison to any other subsidized devices that would cost the same each month for data. But, point taken. Thx!


Tom, you are correct. The Apple 3GS is sold by AT&T for $99, that’s last years Apple flagship model.


A prepaid smartphone for under $100? We’re getting close. Cricket Mobile is selling an Android smartphone for $150 — today I see it is on sale for $130. They do require you to purchase at least one month of service for $55 when you order, so $185 will get you the phone and it is yours with no other charges. It’s not under $100 yet, but it is getting close.

Andrew MacDonald

Just out of interest, what are the features this type of phone lacks that the higher-end smartphones have?

I mean I know you said it has a slower processor, lesser display / camera etc, but in terms of ‘actual’ features, what do you think are missing?

Hope you don’t mind the question! :)

Kevin C. Tofel

Don’t mind the question at all, Andrew!

The CPU isn’t fast enough to handle Adobe Flash Player 10.1, even though this version of Android does support Flash. That’s no big deal to me, but some might want Flash playback on their smartphone.

I don’t see any other major features missing as compared to the several high-end smartphone devices I’ve used or reviewed this year. It’s more of lesser functionality, i.e.: video recording but not in HD, support for 3G, but not for T-Mobile’s faster 3G / HSPA+ network, etc…

For all intents and purposes, this device can do nearly everything my Google Nexus One can, albeit a little slower or in a slightly degraded functionality. Put another way: if I could use this device daily for a week in lieu of my more expensive Nexus One, that’s a very positive and telling thing about the LG Optimus T and future inexpensive smartphones like it! :)

Andrew MacDonald

Thanks for the clarification Kevin.

I use an iPhone 4 personally – absolutely love it – but my little sister wants an Android phone for Christmas – she’s only 10 so Im thinking something like this might be a great ‘starter’ phone for her.

Kevin C. Tofel

Indeed, this phone could be a great starter phone. At 10 years old and without any prior smartphone ownership, she wouldn’t notice the lesser performance if she has nothing to compare to. And to be honest, the device isn’t what I’d call slow – it exhibits slight lag as compared to my Nexus One. Well worth the look for her, IMO.



any Android OS has a built in player just for YouTube so you will have that and some other streaming sites that have a mobile streaming version of their videos. But above all, the trend is the web to switch to HTML5 and loose Flash anyway…


Skyfire browser would be perfect solution to watch flash videos on this device.

Iziren O

Kevin, I don’t agree with that. That is not the reason it does not support Flash 10.1. If that were the case, then the original DROID from Motorola would not be supporting Flash 10.1, however it does, yet in all benchmark tests with its 550 mhz processor, the Optimus One beat it out.

Please look: http://www.youtube.com/watch?v=73GiotgaU5Q

I read somewhere that it does not have flash 10.1 playback due to the fact that it uses an ArmV6 processor as opposed to an ArmV7 processor. This seems like a more reasonable reason to me.


What it can do that your Nexus One can’t, is last. The slower processor and low-res screen will drain far less power than a 1 GHz Snapdragon and AMOLED display. That will probably double battery life, which lasts less than a day on my incredible. A real drawback, compared to my previous phone (Nokia E90) that lasted days on a single charge (weeks on low usage), thanks to a slower processor and more efficient operating system (SymbianOS)


You can go to youtube with this phone, but you can only view some videos, (like music will play with lengthy delay in viewing and you cant watch straight “talk” videos. also, some apps require flashplayer which does not appear to be an option.


how long before we can get our hands on a free smartphone with 20 dollar per month all inclusive plan

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