Reporting On The Mobile Device Market In Q3 And The Future Of Tablets


Credit: Corbis

Is Apple outselling RIM? (NSDQ: RIMM) Is Android now bigger than Apple? (NSDQ: AAPL) And, how many tablets will be sold by 2015? These are the questions that are answered by three mobile industry reports released today. More after the jump…

HTC EVO 4G, Droid X propel Android forward: According to The NPD Group, Android’s OS was installed in 44 percent of all smartphones purchased in Q3 in the U.S., an increase of 11 percentage points since Q2; Apple iOS held relatively steady, rising one percentage point to 23 percent; and RIM’s BlackBerry OS fell to third, declining from 28 percent to 22 percent. NPD’s Ross Rubin said Android’s growth came at the expense of RIM, not Apple. “Android devices have been gaining momentum at carriers that traditionally have been strong RIM distributors, and the recent introduction of the BlackBerry Torch has done little to stem the tide.”

Android’s grows worldwide, too: According to Canalys, smartphone sales running Android are up a staggering 1,309 percent year-on-year from 1.4 million in Q3 2009 to more than 20 million in Q3 2010, to gain 25 percent of the market. But its in the U.S. market, where Android is dominating. It recorded 44 percent of all sales in Q3, beating Apple with 26.2 percent and RIM with 24.2 percent.

Tablet prognostications: The next wave of mobile sales, following cellphones, may be portable tablet devices. In a new report by Juniper Research, it forecasts the number of annual shipments for tablet devices to reach 81 million by 2015, as an increasing number of consumer electronics players and handset manufacturers enter the market. Separately, Strategy Analytics reports today that global tablet shipments reached more than four million units Q3, and that Apple was the clear market leader, capturing 95 percent global share. [White Paper]

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