– Adfonic: The mobile ad marketer made one U.S.-based and two UK-based appointments: Jim McNamara has signed on as head of new business development. In London, Toni Davison joins from AOL (NYSE: AOL) as head of ad operations and Nicola Reed, formerly with TradeDoubler, is now head of marketing.
— Taptu: Mitch Lazar has been upped to CEO from president and COO. He was most recently managing director of Yahoo (NSDQ: YHOO) Mobile Europe. In 1997, he launched Turner’s mobile operations and led development for CNN and Cartoon Network’s mobile services.