UPDATE Hey Cablevision (s CVC) subscribers! Don’t want to miss the World Series while your cable provider battles it out with Fox (s NWS) over retransmission fees for broadcasting the games? Have no fear, because you can catch the games online, and — if you have an iPhone or iPad — on your mobile device as well.
Game One of the World Series between the San Francisco Giants and the Texas Rangers kicks off at 7:30 PM Eastern, 4:30 Pacific tonight. And for the second year in a row, Major League Baseball fans will be able to tune into the game through Postseason.TV, a playoff add-on to its MLB.tv streaming video service.
For a one-time fee of $9.99, viewers can stream the games live online or through the MLB At Bat mobile app. In addition to live video, Postseason.TV also has all the same scores, highlights, stats and Gameday tracking as the MLB.tv service. That means that hardcore fans won’t have to miss a pitch as the Rangers’ Cliff Lee faces off against reigning Cy Young winner Tim Lincecum tonight.
While Postseason.TV has been available since the season ended, the availability of an online streaming service is even more pressing now that a blackout of Fox’s broadcast network in Cablevision households threatens to rob subscribers of their sports fix. Interestingly enough, while MLB had spent the last several weeks promoting Postseason.TV prominently on its homepage, those banners have been turned over to push users to “Watch the World Series on Fox,” and Postseason.TV has been relegated to a display ad below the fold. The league also sent out an email to subscribers promoting the Championship Series on the broadcast network.
But for some 3 million Cablevision subscribers, that’s not an option. Meaning that while Cablevision’s hometown Yankees have been knocked out of the playoffs, hardcore baseball fans may have to turn to the online streams to catch all the action.
Update: If you are a Cablevision customer and purchase Postseason.tv from MLB to stream the game, the cable company will refund your $10 purchase with a credit applied to next month’s bill.
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