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Redbox is set to announce a partner for its entry into the streaming business Thursday on parent company Coinstar’s third-quarter earnings call, according to Merriman Curhan Ford analyst Eric Wold, who predicts Wal-Mart (NYSE: WMT) or Amazon (NSDQ: AMZN) will be named.
Wal-Mart may have the inside track, according to Home Media Magazine, because the big-box chain provides 20 percent of Redbox’s footprint. Wal-Mart itself already positioned itself for the streaming business with the acquisition of Vudu last year.
Redbox’s move to digital has been long-awaited given the huge strides its main competitor, Netflix (NSDQ: NFLX), has taken to transition its own business from envelope-delivered discs to streaming via a growing number of connected devices. Earlier this year, Redbox appeared to be publicly testing consumer interest in particular price points, but has been mum on specific plans until now.