A broad consortium of entertainment-industry firms has banded together to create universal IDs for content assets ranging from full-length movies to multi-minute clips.
The Entertainment Identifier Registry (EIDR) is being led by MovieLabs and CableLabs, research consortiums for the film studios and cable industry, respectively, along with Comcast (NSDQ: CMCSA) And Rovi Corp. Also signing up are a slew of Hollywood giants from Warner Bros. (NYSE: TWX) to Paramount Pictures.
EIDR is a response to the growing complexity of managing content assets across rapidly multiplying digital channels. Partnerships between different sectors and companies currently tend to be thwarted by a Babel-like confusion of proprietary systems.
Each content asset will be assigned an ID not unlike a UPC code. The registry will open early next year; more information is available at EIDR.org.