More Proof: Businesses Like iPad


During the last Apple conference call, Steve Jobs crowed about Apple’s (s aapl) growing enterprise presence. Today, a new report illustrates just how well iOS in particular is doing in business; 4,000 new iPads and iPhones are ready to be put to use at a major pharmaceutical company, the report says.

Issued by OpenTrust, a software security provider that was tasked with creating a secure network for the devices, the report doesn’t reveal which pharmaceutical company is bringing in the Apple hardware. It does note that the new customer has a large international presence, spanning more than 100 countries, and claiming more than 100,000 employees worldwide. That’s right around Pfizer (s pfe) and GlaxoSmithKline (s gsk) territory, in case you were wondering.

Apple touted its presence within top companies last Wednesday, when Jobs noted during the conference call that the iPhone is being piloted or deployed by 80 percent of Fortune 100 companies, while the iPad has presence at 66 percent.

The OpenTrust announcement reveals some interesting usage information about how iOS devices are operating in corporate IT, too. The company’s focus seems to have been on enabling secure remote access for distributed employees dialing in from abroad. If remote workforces are pushing the enterprise drive toward iOS adoption, then that’s promising news for Apple, as the number of employees who commute virtually is on the rise.

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Tavishi Agrawal

We are seeing that small businesses are picking up iPads and in some cases preferring iPads over notebooks and netbooks. In our most recent survey conducted by Techaisle, we found that the average number of iPads within small businesses of 1-99 employee size categories is 9. These iPads are predominantly being used as a device for emails, presentations, and internet surfing. However, higher Employee size categories seem to be starting to use the iPad for data capture, either by salespersons or by “roaming” customer support personnel.


Apple has created, possibly, among the coolest and flexible devices on the market (the iphone and ipad) and then strangled it with its development requirements.

One of the biggest hurdles I’ve had with the concept is the restriction of app distribution. Unless you’re a company with 500+ employees, you can not distribute you app yourself, you need to go through apples app store.

For 70% of people, this won’t matter, they could probably either abstract or water down their business process enough to warrant making apps available in this manner, or change their business model to suit.

They are many cases where it won’t work, either because of privacy concerns or the relevance of the individual app been made available via the app store simply does not make sense (it simply does not fit).

Sure, you can use ad-hoc distribution, but it’s limited to 100 devices and a period of 12 months, not entirely helpful, especially when you’re dealing with a distributed model.

Thumbs up to apple, but you should be able to widen the parameters a little. I use to work in a studio where nearly every employee (20 or so) had an iphone and it would have been useful to develop software for them to monitor the work progress, but we couldn’t

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