Buying Mobile Broadband? Don’t! (Until You Read This)

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As iPads, smartphones, Android tablets, e-book readers and other connected devices vie for consumer dollars, you’d think it might be the best time to buy a mobile broadband plan, right? I’d argue that it might actually be the worst, or at the very least, a time to be aware of the many new choices available.

Yes, we want the mobile web on every gadget, and we want it to work everywhere we go, but the U.S. mobile broadband market is in the midst of a big change, with faster 3G networks arriving and the end of unlimited data plans. It gets worse in the coming months with competing 4G networks, giving consumers much to think about when choosing a mobile broadband plan. (Related: 4G Plan Update: Who’s Doing What With Mobile Broadband Through 2013)

Indeed, had someone asked me just six months ago about what data plan to buy, my answer would have been very different from what it is today. At that point, all four major carriers had mature 3G networks; there were fewer prepaid options available; and only one 4G network was available. From then to the end of this year, just look at the changes:

Even with a myriad of new choices currently available and coming soon, the same decision points hold true for any mobile broadband purchase. First and foremost, consider the locations you plan to use the service. If a carrier doesn’t offer wireless data coverage where you work or live, you’ll simply be paying for service you can’t use. I made that fatal mistake once before and the error cost me $175 to get out of my contract.

Think too about how often you’ll be using mobile broadband and for what activities. A person who travels once a month for a week at a time may not need to purchase a higher priced monthly plan when a short-term prepaid option could do the trick. Or if you have a 2 GB plan for your smartphone and see you’re only using a small portion of it, a tethering plan might be your best bet. Just bear in mind that using a phone as a MiFi-like device can drain the battery faster, leaving you with no web connection and no phone. Of course, if you’re expecting to do heavy video streaming or use a mobile broadband plan for a full-time Internet connection, seeking out an unlimited service is the way to go.

Now might not be the time for a data plan commitment, either. Often a carrier will subsidize the hardware needed for a data plan, provided you sign up for a two-year contract. With Verizon’s new LTE network soon launching, Sprint’s continued WiMAX expansion, and both T-Mobile and AT&T planning to further increase speeds next year, being a data “short timer” might be beneficial now. In light of that, a prepaid plan or some other no-contract offering might be the best way to hedge bets against the coming mobile broadband tsunami of 2011 and beyond.

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