The Morning Lowdown 10.26.10


Credit: Corbis / Patricia Curi

»  Allbritton’s Politico will unveil a new subscription news service focused on health care, energy and technology. The cost is $1,495 to $2,500 a year for the first topic and $1,000 for each additional topic. [NYT]

»  Blame it on time-shifting, the pull of cable and lousy programming, but the networks are finding that Thursday is no longer s night for “Must-see TV.” [WSJ]

»  Advertisers just want to buy “audiences,” not content, these days. But a number of publishers, including Gannett (NYSE: GCI), which is implementing technology from ContextWeb to allow advertisers to reach specific audiences, although still tied to content, are trying to see if they can prevent marketers from cutting placement deals without their input. [Adweek]

»  Hollywood producers may have qualms about deals with Apple (NSDQ: AAPL) on streaming and rentals, but you can’t have a pitch meeting without an iPad. [NYT]

»  A lawsuit against Mom-blogger and NY Observer supplements editor Lyss Stern has been withdrawn following adverse coverage about her unfulfilled promise to write a glowing article about a cosmetic dentist to settle her $45,000 bill. [NY Daily News]

»  Upstate New York regional periodical The North County Gazette is a none-to-gentle about its paywall. [Boing Boing]

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