Kindles Topping Amazon Charts

Amazon (s amzn) is selling a lot of Kindles, according to a press release issued today. The latest Kindle e-reader is the fastest selling Kindle yet, and when you add Kindle e-books into the mix, Kindle products are the top-selling 15 items on Amazon in the U.S. and in the UK.

E-book sales grew 193 percent between January and August of this year according to the Association of American Publishers, and Kindle e-book sales exceeded this rate according to Amazon. Kindle e-book sales are now out-pacing both hardcover and paperback book sales on Amazon. The top 10 bestselling book titles are selling in e-book form by a factor of 2-to-1 over the paper version.

The Kindle ecosystem is thriving, and these numbers reflect the successful groundwork Amazon has laid for long-term growth. Kindle e-reader devices aside, apps for reading the e-books are now on desktop computers and every major smartphone platform. Devices capable of buying and reading Kindle books may now number in the billions, and that’s a healthy content platform by any standards. So even if the Kindles themselves weren’t selling like hotcakes, the platform (and Amazon’s e-book business) seems to be here to stay.

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