Adobe (NSDQ: ADBE) says its Flash player on mobile phones has exceeded its own expectations by achieving two million downloads on Android devices since releasing it in June and now expects the browser-based technology to hit 10 million installs by the end of the year — many coming preloaded on new devices like the Samsung Galaxy Tab.
Now, it’s also extending its application-based technology, called Adobe AIR, from the desktop to the three screens. The company’s moves give it a foothold to work from as content is consumed on various devices — spanning from the Internet on the mobile phone to applications on the TV.
Today’s announcements were made at Adobe’s MAX developer conference, and were supported by big names, like Condé Nast, which said they will formally rely on Adobe tools to craft digital replicas of its magazines for devices, such as the iPad.
Adobe said AIR 2.5 can be used to build applications across multiple platforms, including mobile OSes, like Android, iOS and BlackBerry’s upcoming tablet, but also traditional desktop environments, including Windows, Mac and Linux. It also is being used on TVs. Samsung will be the first TV manufacturer to ship Adobe AIR in its line of SmartTV devices in 2011. The AIR 2.5 platform has been quietly live on Android for a couple of weeks, and so far, has seen 300 apps published, said Adobe’s Danny Winokur. Right now, AIR is a little behind on the iOS platform because Adobe had abandoned developing for it when Apple (NSDQ: AAPL) banned technologies like AIR. Adobe has since resumed development when Apple changed its mind.
In addition, Adobe said today it will not only help developers make apps, but will assist in getting their applications to market. Adobe InMarket will allow developers to distribute to multiple app stores at once. For now, the InMarket solution is integrated with Acer, Intel (NSDQ: INTC), BestBuy and others, but no big names like iOS or Android (although it could conceivably get there…).
Winokur said using AIR will make it “very easy” to make an application that will work across multiple platforms. Some alternations could be made depending on the device, such as integrating a camera, multi-touch location or an accelerometer. Otherwise, “use the same logic and the same visual assets…We are finally really getting to the point, and realizing the vision that we set out a couple years ago to reach — with a single app — a multiple screen audience and navigate between the phone, desktop, tablet, and while viewing on the couch.”
As always, Adobe’s business model stays the same. It’s licensing its technology free of charge to any member of the Open Screen Project, and will give away the basic development tools to developers. For higher-end professional tools, such as Adobe Creative Suite, developers will have to pay a fee.