Research In Motion’s app store gains more exposure starting today by launching an online storefront, where users will be able to use a big screen to better discover new content and services.
From the online portal, users will be able to purchase apps directly from the website, edit their account and sync downloads directly to their BlackBerry. They will also be able to read and write reviews and recommend apps to others, and access a list of applications that they’ve downloaded.
The online portal may give a new burst of life to what has otherwise been a rocky start for BlackBerry’s app store. So far, Apple (NSDQ: AAPL) is the only one to have built an elegant online and phone-based experience. While Google (NSDQ: GOOG) has intentions to recreate the Android Market online, it’s progress has been limited to a website, where you can browse the featured, top free and top paid applications. It doesn’t not allow you to download there, or manage your account.