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Axel Springer’s Paid Content Drive Started With A Virtual Golf Club

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Here’s an interesting look at German publisher Axel Springer’s paid content strategy in the FT

After introducing paid mobile apps in December, Springer began requiring fees on its newspaper websites in February. Springer’s Bild is the west’s highest-circulation newspaper.

Springer’s electronic media head Jens Müffelmann tells the FT the genesis of the paid odyssey began by Springer’s casual games site Gamigo successfully introducing virtual products – an enhanced golf club costing

3 Responses to “Axel Springer’s Paid Content Drive Started With A Virtual Golf Club”

  1. Joe Black

    I got a real golf bag with a real old black shaft driver and real balls. Bring the shotgun and we’ll get something started. Other than that, who gives a damn?