Amazon’s Sales Keep On Jumping But Still No Clarity On Kindle

Amazon (NSDQ: AMZN) posted quarterly results ahead of analyst expectations, saying sales jumped 39 percent to $7.56 billion, while earnings per share increased to 51 cents from 45 cents during the same period a year ago. On average, analysts had expected revenue of $7.35 billion and earnings per share of 48 cents. We’ll have to keep dreaming for any sales figures on the Kindle, since the company still isn’t providing any, although it has — as always — found some new auxiliary statistics about the success of the device to share.

From the release: “More new generation Kindle devices were ordered in the first twelve weeks of availability than in the same time frame following any other Kindle launch. In addition, in the twelve weeks following the introduction of the new generation of Kindles, customers ordered more Kindle devices on Amazon.com and Amazon.co.uk than any other product.” Six of the 16 “highlights” Amazon calls attention to its in its report are about the device.

Pushed hard to say that Kindle is “material” to Amazon’s results, CFO Tom Szkutak said no as many times as he could without using the word during a press call. “We have a very diverse set of businesses and geographies — North America and international — and many categories within each, which would include Kindle,” he said. Pushed again by the reporter, he said, “It’s a business that we like a lot, we’re very excited about the Kindle business.” The reporter’s ultimate response: “It is kind of faith-based investing though, isn