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Apple (s aapl) streamed its last event, and it seemed likely that was the start of a trend. Well, trend confirmed, as Italy’s Apple PR branch has just released an announcement saying that it will indeed be streaming the event live at Apple.com beginning today at 10 AM PDT. At least one site reports that an english-language press release is also circulating.
Here’s a quote from the document about what you’ll need to tune in:
Apple® will broadcast its October 20 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on October 20, 2010 at www.apple.com.
Honestly, I can’t believe it took them this long to do this, and I have a hard time believing they’ll ever go back to the old way. We’ll be watching right along with you later this morning. And tune in here for our coverage of the event as it unfolds.