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U.S. showbiz brand E! Entertainment is selling ads to UK, French and German eyeballs, and has picked Glam Media to serve the ads.
E! has operated a uk.eonline.com version of its E! Online website since 2008, albeit with the same U.S. content.
E! says its overseas sites get 400,000 monthly uniques, with a 282 percent UK traffic increase since launch.
Glam Media, as well as being a publisher itself, operates an ad network containing Flixster, Rotten Tomatoes, Unreality TV and Mr Paparazzi.
Glam’s MD Jane Loring calls the E! deal “a real coup”.
The contract was previously operated by Etype.