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VideoJug Tries Being Demand Media With New User-Authored How-To Site

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Over the last couple of years, VideoJug has done a good job of making a repository of professionally-produced video guides to things like sewing a button and removing red wine stains from carpet. Now it’s letting the masses become the producers.

It’s created VideoJug Pages, a spin-off at which everyday folk would turn their “unused knowledge” in to text, pictorial and video guides. VideoJug says it will split the proceeds of ads, placed on contributors’ pages, 50/50.

This sounds a lot like the content-farm model used by the likes of Demand Media and Europe’s Populis. VideoJug could stand a good chance in the area, since its brand equity is already fixed around being a guide to life’s little problems.

VideoJug is known as a video distributor, so it’s unclear how well the proposition will translate to text submissions. But many people on YouTube already give away topic tips, like make-up tipster Lauren Luke – that’s just the kind of thing VideoJug Pages could collect – indeed, early contributions include make-up tips, teeth whitening and, er, keeping your family safe from contaminates.

To promo the new site, VideoJug has posted a Knowledge Calculator to calculate how much users could be making in ad revenue if they wrote VideoJug Pages pages in their spare time. Apparently, I could be making an extra £24,000 a year, the average being £29,000.