Vid-Biz: Fox-Cablevision, Justin.tv, CableCARD

FCC Proposes Mediation in Cablevision-Fox Dispute; the regulatory commission proposed mediation in a dispute between Cablevision and News Corp. that could disrupt Fox broadcasts this weekend, but Fox declined. (NY Times) Related: Retrans Reform Advocates Call for Government to Step In (Broadcasting & Cable)

Despite Employee Shakeout, Justin.tv Continues To Grow; Justin.tv has been bleeding employees recently, but CEO Michael Seibel doesn’t seem to be worried. (TechCrunch)

FCC Orders CableCARD Reform; the FCC ordered some short-term CableCARD adjustments in the name of reform, but we’re still left with flakey SDV tuning adapters, a generation of hobbled S-Card HDTVs, and non-cable TV providers who will continue to operate closed networks. (Zatz Not Funny!)

$40M Is the New Budget Ceiling for Hollywood Dramas; If you want to make a Hollywood drama, whether it’s a biopic or a crime thriller, your budget ceiling, with rare exception, is going to be $40 million. (LA Times)

TV Ads Perform as Well as Made-for-Web Ads; recent research found that re-used TV spots resulted in higher brand awareness metrics than made-for-web ads, and online ad awareness got a bigger lift from repurposed video ads than made-for-web video. (eMarketer)

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