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New York Times Finally Brings Full Content to the iPad

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When the iPad launched, many expected the New York Times (s nyt) to follow-up its awesome iPhone app with an equally impressive version for Apple’s (s aapl) tablet. Instead, we got “Editor’s Choice.” Now the newspaper is trying to make amends with a brand new app that provides access to all of its content.

Even Steve Jobs was apparently quite displeased with the Editor’s Choice app. In fact, as Valleywag pointed out back in May, “NYT Editors’ Choice was not even listed in the “News” section of the iPad app store for weeks after the device launched, we’re told, although it has since been filed there. Talk about life as an orphan.”

Well, the message got through, loud and clear, and late yesterday saw the release of a new NYT app: one that doesn’t hold anything back. At least, not if you sign up for an account, and not for the time being. You can sign up for an NYT website account right from within the app, however, and there’s no cost to do so. All content will remain free for the remainder of 2010, at least, but the newspaper clearly wants to see if it can’t recoup some revenue directly from readers in the new year.

The app not only contains all sections and articles from the newspaper; it also provides access to a selection of blog content, and all videos from the website. The interface hasn’t changed, and it didn’t really need to, since it already functioned quite well.

I’m very happy to see the NYT finally get with the program and deliver a full-featured product for the iPad, and I’m sure Steve is too. I’m wary of the “early 2011” timeline for ending free access, but newspapers obviously need to find a new revenue model that works, and I don’t begrudge them that.

This might be an indicator that Apple is indeed moving ahead with its plans for iTunes-based subscriptions to newspaper content, as we’ve reported, and that those plans are meant to bear fruit early next year.

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7 Responses to “New York Times Finally Brings Full Content to the iPad”

  1. Disappointingly, the new, long-awaited NYT app is terrible: its navigation is just awful, requiring manual navigation back to the app’s home page to go from story to story, instead of the fluid movement from story to story seen in the computer-based Times Reader (which is excellent, but Flash). There is no reason why the Time couldn’t and shouldn’t have built this iPad app to allow (horizontal) finger-swiping from story to story, with vertical finger-swiping to move from page to page within a story. The present app is not smoothly designed to read the whole paper, but only to browse to specific stories, in a tedious and time-consuming fashion — meaning it will never be worth paying for till this is fixed. Please, Times — fix it!

  2. ” And all content will remain free for the remainder of 2011, at least,”

    I think you meant “remainder of 2010” ;)

    Great news BTW. Facebook official app is still missing, and when it is corrected, major big actors of the Web/News industry will be on the iPad.