GetJar Nabs Exclusive: Angry Birds on Android

Angry Birds

The popular Angry Birds game is now available for the Android platform through online retailer GetJar for free. GetJar is offering Angry Birds via an ad-supported model the retailer has used in the past through a recent deal with Glu Mobile. How did GetJar get an exclusive on such a hot game like Angry Birds?

GetJar has been pushing the freemium model in the mobile game world by offering premium games to customers at no charge. This is viable, as the sheer volume of app downloads on GetJar (almost 100 million monthly) enables the company to get developers to forego sales. Ad revenues are sufficient to entice developers to go with GetJar over other outlets. The company is quick to point out it’s the number two app store globally (iTunes is no. 1), and as mobile games keep rising in popularity, its position will get even stronger.

Rovio Mobile has built an impressive franchise with Angry Birds, as discussed in this interview with Om Malik. The game has generated millions of paid downloads, and that’s before landing on the hot Android platform. The ad-supported scheme for Android that Rovio and GetJar are employing will bear watching to see how well it performs compared to the paid download model used in iTunes. Angry Birds is available for download from the GetJar online store, but due to heavy demand, the site is currently very slow.

Related research from GigaOM Pro (subscription req’d):

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