Eric Koepele is leaving his post running digital ad sales for Hearst TV to join Ziff Davis. This is the third high-profile media vet to join Ziff Davis since ex-Time Inc. (NYSE: TWX) exec Vivek Shah teamed with Great Hill Partners to acquire the company in June. Koepele, who was with Hearst TV for four years, takes on the role of SVP of Sales & Marketing for the tech publisher, which owns PCMag.com among other titles.
Before Hearst TV, Koepele was a VP for ad sales at Cnet. While there, he was helped develope the sales team structures and training for CNET.com, Download.com and News.com. Part of his strategy at Cnet was to expand the range of advertisers on its sites beyond the natural tech marketers, something Ziff Davis might be interested in replicating. In his role at Hearst TV, his group oversaw 25 markets across the country.
Shah and his investment partner bought the company a year after emerged from bankruptcy. With its heavy debt load completely erased, Ziff Davis’ advertising has also been doing pretty well, Shah has said. The strong return of display advertising, particularly in the tech area, suggests that there might well be something to back up that claim. Furthermore, the fact that media vets like Koepele have been signing up for jobs there is another indication that a turnaround at Ziff Davis more possible now than at any other point over the past few years.