As part of its continuing efforts to build out its multimedia strategy, Reuters.com is developing a series of online video programming for its website. Plans call for a daily “morning show” that would be aimed at a general business audience, said Keith McAllister, editor and publisher for Reuters’ Consumer Media, in an interview with paidContent. Some of the other series will be personality driven, with Chrystia Freeland, Reuters’ global editor-at-large, and the site’s main financial blogger, Felix Salmon, getting their own shows before the end of the year.
The plans come after this morning’s debut of what could be a new partnership between Reuters (NYSE: TRI) and YouTube. Billed as a live debate on the economy, Freeland interviewed Laura Tyson, a possible replacement for Larry Summers to be President Obama