The Emeryville-based online video analytics and advertising start-up TubeMogul has raised a Series B round of funding totaling $10 million. The round was led by Foundation Capital, with existing investors Trinity Ventures and Knights Bridge Capital Partners also participating. The new cash infusion brings the total amount raised by TubeMogul since its launch in 2006 to $14.5 million.
TubeMogul intends to invest the money in building out its PlayTime ad platform, which has proven to be very successful since its launch in March. The company reached more than 800 million views of its ads in September, placing it second in the comsCore Media Metrix ranking of potential reach for ad networks in August. TubeMogul also said today that has so far run more than 200 campaigns for major brand advertisers.
In addition, the company wants to expand its international presence and potentially open an office in London. TubeMogul’s communications director David Burch told me during a phone conversation today that international markets have responded very well to PlayTime. TubeMogul just secured a deal with the Times of India to power its online advertising, and it has run some 20 campaigns in the Asia-Pacific region so far.
PlayTime has become TubeMogul’s biggest revenue generator in a matter of months, but the startup made a name for itself with its InPlay self-serve analytics platform, which provides detailed statistics to online video publishers. TubeMogul also wants to invest some of the funding into expanding InPlay, and Burch told me that the two products go hand-in-hand. “Our advertising product is very analytics-focused,” he said, adding: “The more we learn, the better we are at both.”
The funding also comes with an addition to TubeMogul’s board of directors, where Foundation Capital Venture Partner Ashu Garg will join Ajay Chopra from Trinity Ventures, Twitter CEO Dick Costolo and NetRatings founder David Toth.
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