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TubeMogul, which provides online video analytics and other video tools to publishers and advertisers, has raised $10 million in its latest funding round. TubeMogul says its analytics services, which show metrics like stream quality, audience geography, and referring sites, are used by video platform Brightcove, along with “most of the top video sharing and social networking sites.” TubeMogul also has as a seven-month-old ad platform that to date has been used to run more than 200 campaigns.
Some of the new cash will be used to expand the ad platform, and Silicon Alley Insider quotes CEO Brett Wilson as saying that the company is “undergoing a shift” to focus on it. Revenue, according to a report in TechCrunch, will be $10 million this year, up from $2.6 million a year ago.
The new funding round, which brings TubeMogul’s total backing to $15 million, was led by Foundation Capital; existing backers Trinity Ventures and Knight’s Bridge Capital partners also participated. The company had last raised cash in March 2009, when it raised $3 million.
Some more details in the release.