Blog Post

iPad App Roundup: Bloomberg; Esquire; The Economist; Columbus Dispatch

A mini-flood of Apple (NSDQ: AAPL) iPad news at week’s end:

»  Bloomberg’s fairly new sports division has released their iPhone and iPad app for $1.99 and $4.99, respectively. The move comes a month after Bloomberg Sports signed distribution deals Fox Sports, USA Today, RotoHog and AdamCarolla.com to feature the Decision Maker subscription product. [Read more]

»  Esquire released its mag app on iTunes last night. The Hearst mag has been selling its digital issues through its free iPhone “shell;” the difference with the new app is the use of animation. Actor Javier Bardem, who graces the cover of the October issue, “greets” readers with an animated walk-on. [Read more]

»  The Economist is taking its Intelligent Life quarterly to the U.S. on iPad only. The fall issue is free, sponsored by Credit Suisse, which has taken all the advertising inside. [Read more]

»  More details about News Corp.’s Project Alesia initiative to create digital products for its own outlets and other publishers: The Columbus Dispatch (circ: about 170,000) plans to take part in a download offering that will be constantly updated. [Read more]