Over the last couple of years, as the newspaper business has become ever more desperate, a slew of high-profile media figures have volunteered suggestions on a new way forward, recommending that newspapers do everything from turn themselves into “baby” Amazon.coms to speak more “truth to power.”
The latest example came this week from Netflix (NSDQ: NFLX) CEO Reed Hastings, in an interview (via Ken Doctor). We decided to sift through advice from six of them — Hastings, Eric Schmidt, Craig Newmark, Mark Cuban, Vint Cerf and Ted Turner (Turner isn’t known for his digital work, but he’s clearly got business-reinvention cred). Read on.
Advice: Hastings suggests that entities like newspapers deploy most of their resources toward their future business model rather than their current one. “We knew that the DVD business was temporary when we founded the company. That