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I’m seeing some innovative business models for social gaming today. TheIceBreak is holding back details, but it’s got a dating if not matchmaking element to it. Apps Genius will return 50% of its revenues (from people buying virtual cash) to the top players every day, much like some premium-priced fantasy sports leagues give cash to winners. Meanwhile, PayPal is set to announce a new micropayments system for digital goods towards the end of the month. Social gaming accounts for $800 million in virtual goods sales in the US, according to one study. If that’s accurate, it’s five times bigger than advertising on social games.