David McAdam, the executive who was involved in the delivery of the iPad edition of The Sun newspaper, is leaving News International, he says…
McAdam, who had previously project-managed several projects at Teletext, ITV (LSE: ITV), Livestation and more, was taken on as mobile application lead for The Sun and News Of The World at News Group, News International’s tabloid/mass-market imprint, on an interim basis. With one app complete and the other imminent, his stint has come to an end.
Tablet editions are considered key to the future, and a potential justification for switching off print presses, by News Corp (NSDQ: NWS) CEO Rupert Murdoch…
The Sun’s edition followed The Times’, at £4.99 per month, in July, but, unlike The Times, tried to include both print page replicas and a low-key native tablet UI (see our review). News Of The World is due to debut on iPad at £1.19 a week soon.
Meanwhile, News International parent News Corp has been assembling talent including Sun Online’s long-time editor Pete Picton in New York to build what is expected to be a new, Sun-style nationwide U.S., tablet-only news “paper”.
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