Mobile Food Ordering Service Snapfinger Buys Rival LiveOnTheGo

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Snapfinger, a startup which lets people order and pay for meals from restaurants via apps on their phones, is buying up smaller rival LiveOnTheGo. Snapfinger lets its users order from more than 28,000 restaurants, which are typically franchises of big chains like California Pizza Kitchen and Outback Steakhouse, and the company says the acquisition will add more than 800 local independent restaurants to that line-up.

Snapfinger parent Kudzu Interactive raised $7 million in a round of funding led by Norwest Venture Partners in June. Some of that cash will be used to fund the purchase. Financial terms were not disclosed.

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