Netflix (NSDQ: NFLX) will hold off on renting new Sony (NYSE: SNE) releases until 28 days after the DVDs are first available for purchase in stores, under a new agreement between the two companies, a Netflix spokesman tells us.
Over the last eight months, Netflix has announced similar deals with other movie studios trying to protect sales of their DVDs, including Universal Studios, Warner Bros. (NYSE: TWX) and Twentieth Century Fox. Under all of those agreements, the studios have, in exchange, allowed Netflix to stream more of their content. It’s not clear if that was also a component of the Sony deal. Netflix says it is not providing “further details.”