Netflix (s NFLX) users looking forward to seeing Will Smith’s son do some crazy, impressive, high kicks have to wait. As first caught by research group BTIG, today’s DVD and Blu-ray release of The Karate Kid, produced by Sony, (s SNE) is on shelves, VOD, Blockbuster and Redbox now, but won’t be available for rental through Netflix until Nov. 2, 2010: 28 days from now.
Of course, 28 days is the magic number for deals that Netflix has agreed to with other studios such as Warner Bros (s twx), Fox (s nwsa) and Universal (s ge) in exchange for reduced disc costs and more streaming content.
To say that Sony has signed a 28-day window deal with Netflix may be premature, as the exclusive window appears not to apply to every release. For example, the direct-to-video horror flick 30 Days of Night: Dark Days shares a release date with The Karate Kid, and is available today, both for sale and for Netflix rental.
It goes without saying that The Karate Kid is a much higher-profile release (unless you’re a really big Mia Kirshner fan), but what this seems to imply is that Sony is negotiating directly with Netflix on a title-by-title basis.
Our request for comment to Netflix has gone unanswered, though a rep told Home Media Magazine that Netflix did not comment on individual studio deals.
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