It’s not all war and competition between tech giants Google (s goog) and Apple (s aapl). Sometimes, the companies can come together, and the winner each time that happens is invariably the consumer. Today Google brings Google Goggles to the iPhone. Try saying that five times fast.
Goggles is a Labs product that Google introduced back in December of last year for Android devices. As its name implies, it involves the visual spectrum, allowing you to snap a photo using your device’s camera and using that to initiate a search. Now you can both talk to, and show Google’s iPhone app what it is you’re looking for.
Just download Google Mobile App from the App Store for free, and tap the camera button to search using Goggles. Goggles will then highlight elements of the image it recognizes, and you can tap on those areas to find out more. Google has a short video explaining the process:
Before you start taking pictures of your friends and your dog, though, be aware that this technology is still relatively new, hence the Labs designation that Google affixes to all its experimental software. It should work great for recognizing things like landmarks, or DVD and video game artwork, though.
If you don’t have it yet, don’t worry, the update’s being pushed out gradually to all the international App Stores. If you do have it, how’s it working for you? Let us know below.
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