The Morning Lowdown 10.05.10


Credit: Corbis / Patricia Curi

»  Microsoft (NSDQ: MSFT) CEO Steve Ballmer believes he can correct the companies mobile missteps, arguing that a revamped Windows Phone 7 can alter the competitive imbalance it now has against Apple’s iPhone and Google’s Android. [WSJ]

»  Google Instant, which shows search results as you type them in, could help kill the pageview, a metric that no longer serves publishers’ and advertisers’ purposes, according to the Interactive Advertising Bureau. [IAB]

»  As NBC Universal (NYSE: GE) chief Jeff Zucker prepares to exit the role when the Comcast (NSDQ: CMCSA) merger is completed, eyes are focused on former Showtime entertainment president Robert Greenblatt taking the network’s helm. [THR]

»  Hulu CEO Jason Kilar laid down the law before an audience of publishers during the American Magazine Conference, telling them that if they wanted to stave off eventual decline, the needed to stop protecting their traditional businesses from their digital ones. [AdAge]

»  David Carr senses a generational divide when it comes to judging The Social Network (a.k.a. “That Facebook Movie”); older people see a cautionary tale about a self-absorbed kid who runs over anyone in his way to money and fame, while younger viewers cheer someone who saw his chance and seized it with both hands, “mostly by placing them on the keyboard and coding something that no one else had.” [NYT]

»  NY Post media columnist Keith Kelly’s prescription for handling PR people who give his competitors the official word on a story he broke: “Every story from now on, every cockamamie rumor that comes out of your company is going in my paper. I

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