Watch Out RIM, Motorola Is Coming For You

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Credit: Tricia Duryee

Motorola (NYSE: MOT) has unveiled a barrage of smartphones on the eve of CTIA that will push the Android operating system into the low-end of the market and into the enterprise.

The most significant of all devices announced today is the Droid Pro, which is clearly going after the BlackBerry segment and will be on sale in the first week of November on Verizon Wireless. Motorola Mobility’s CEO Sanjay Jha, said: “34 percent of BlackBerry users are ready to switch to Android if it supports what the IT department wants. People want to bridge the gap on work and play. Motorola is better for business.”

Motorola claimed that today’s event was the largest swath of Android devices to be announced at one time — and it just might be. For Motorola, which introduced its first Android only a year ago, it’s fairly mind-blowing at how fast the market is moving. In addition to weaseling its way into the enterprise, and being clear about its intention of stealing share away from BlackBerry, Motorola also sees an opportunity in the low-end of the market. That trend is also being complemented by tiered data plans, which are bringing down the entry price points.

Motorola didn’t break any big technological ground today, other than the enhanced security features on the Droid Pro. While the early adopters out there might be disappointed, it might have just caught the eye of the connected soccer moms and clumsy teenagers. Here’s a taste of how the Motorola’s portfolio is breaking down:

— Motorola Citrus: A low-end device that will be available on Verizon Wireless later this year.

— Motorola Spice: The phone is like the Citrus, but has a full keyboard. It comes with a service called “Flashback,” which allows you to gimpse all of your activities from one day — text, emails, pictures, etc. It will be available first in Latin America.

— Motorola Flipout: Will be available on the AT&T (NYSE: T) network and is aimed at a small business owner. It has full horizontal slide keyboard and will be available on AT&T with Motoblur.

— Motorola Bravo: The device has a big screen but is still really compact. Will be available on the AT&T network.

— Motorola Defy is the a compact 3.7 inch device that is water resistant, dust proof and scratch resistant, otherwise called “life proof.” Available on T-Mobile USA.

— Droid Pro: The phone will work on both CDMA and GSM markets and is targeted to enterprise users with the full Qwerty keyboard and the additional security features that will satisfy the demands of the IT department.

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Suuuuuuuuuuure they are – Motorola has been chomping at RIM for the past decade and has really not achieved much.
Glad to hear about the increased competition – it will sharpen the RIM gang’s focus – but it is a lot of hype and not much else to brag about.

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