MMA Fills Top Vacancy; Appoints Greg Stuart To The Position Of CEO

Mobile Marketing Association's new logo

The Mobile Marketing Association has appointed Greg Stuart to the position of president and CEO effective immediately. Stuart fills a hole created in the organization’s ranks back in December when Mike Wehrs resigned from the same position. Stuart will be work on repositioning the MMA as it struggles to be relevant as the mobile advertising market matures.

Previously, Stuart was the President and CEO of the Interactive Advertising Bureau (IAB) for six years ending in 2007. Since then, Stuart has served as advisor, director and an angel investor to more than a dozen venture-backed companies worldwide.

In a statement, Stuart acknowledged the organization’s rebranding efforts:

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