Blog Post

GetJar Is Buying Apps From Developers To Give Away; Won’t Enter Paid Market

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

San Mateo, CA.-based GetJar has concocted a plan to buy mobile games from developers and then turn around and give them away for free to customers.

The pilot project, called GetJar+, will cost the company money, but it hopes that by giving away premium content for free, it will drive enough traffic to the site to more than make up for it. The company’s business model is to give away all applications for free, and then charge developers for premium placement, making traffic a critical component. Currently, it’s generating around 100 million downloads a month.

The company’s first partnership is with game developer Glu Mobile (NSDQ: GLUU). GetJar is paying for four of Glu

One Response to “GetJar Is Buying Apps From Developers To Give Away; Won’t Enter Paid Market”

  1. mocoholic

    This seems like the start of a slippery slope for them…How are they going to sustain this if its actually popular? Why would developers agree to this? Once you start training users to expect things for free you cannot go back. And in return for increased site traffic to charge developers for placement? Seems like a huge gamble.