Viewdle, a tech firm that markets facial recognition software to consumer products companies, has raised $10 million in second round funding from Best Buy, Blackberry Partners Fund and Qualcomm (NSDQ: QCOM). Previous investor Anthem Venture Partners also participated in this new funding round. The investment will support the rollout of new consumer products over the coming months as it attempts to capitalize on the introduction of improvements for smartphones’ built-in video recorders and cameras.
Viewdle enables consumers to quickly and accurately organize their photos and videos at the point of capture. If a person’s photo and video media content isn’t tagged, it is essentially lost; by automatically creating a layer of recognition-based metadata, Viewdle can look inside the content and expose it to search engines for SEO, deep search apps, and other data mining,” said CEO Laurent Gil.
In essence, Viewdle’s engine identifies faces of people within photos and videos to create metadata that social networks can use to make the photos and videos searchable — the company’s pitch is that once that’s done, social nets can generate more prints and views that directly translate into more monetizable traffic.