Wired UK Will Test One-Off iPad Edition Before A Rolling Schedule

Wired UK/US

Wired’s UK edition is about to follow its U.S. counterpart by publishing an iPad version.

But the edition will publish a single issue first before taking time to consider a full monthly schedule.

“We will publish the December issue, then take a slight pause to assess/iterate before moving to monthly publication,” Wired UK editor David Rowan tells paidContent:UK.

“There are big implications for how editorial and publishing work, so we want to get it right.”

The December issue, published in November, will be Wired’s Christmas issue and, if history is anything to go by, will likely include a Christmas gadget shopping guide.

Conde Nast reckons 18 percent of Wired UK magazine readers, which has a circulation of 50,000, already own an iPad.

Wired’s U.S. edition has been publishing since shortly after iPad’s launch in April; the first edition sold more than 96,000 downloads at $4.99, later reduced to $3.99.

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