In the early days of user-generated content online, the only point of comparison many people had for popular viral videos was America’s Funniest Home Videos, that institution of adorable pets, amazing feats and the always-classic nutshot. The production company behind AFHV as well as other reality series, Vin di Bona Productions, is embracing that with CuteWinFail, produced in partnership with popular YouTuber Phil DeFranco’s production company and distributed through multiple YouTube (s GOOG) channels.
Vin di Bona’s digital arm Fishbowl Worldwide Media has teamed with DeFranco Inc. to create both a YouTube channel and an original series under the CuteWinFail brand.
The CuteWinFail show, hosted by comedian Toby Turner (YouTube user tobuscus), features three videos a week drawn from Fishbowl’s massive library of user-generated content. Like the title implies, one is cute, one’s a win, one’s a fail, and in the proud tradition of AFHV, each features commentary and voice-over by Turner. Viewers vote on their favorite video, with the most “epic” video announced the following week. There are 22 episodes set for the first season, and a revenue-sharing plan is in place that splits the profits between DeFranco Inc., Turner and Fishbowl.
While the CuteWinFail YouTube channel officially launches next Monday, the first episode of CuteWinFail was posted this last Monday to Turner’s YouTube channel (which has over 450,000 subscribers). Turner’s deal with Fishbowl gives him a one-week window for each episode, prior to it posting on the CWF channel. Turner’s posting of the video currently has over 160,000 views.
In addition to the official Cute Win Fail show launch, this weekend the DeFranco Inc. team will be adding 150 clips provided by Fishbowl to the channel (in addition to the six already there). This will create a massive back catalog of content drawn from the company’s nearly two decades of soliciting user-generated content — something they were doing before the term UGC even existed.
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