Mobile Apps Give Justin.tv a 20% Bump

justintv-iphoneapp

The number of broadcasts available on Justin.tv has jumped 20 percent in September thanks to the availability of new mobile streaming apps. The live streaming company released an Android app capable of live broadcasting in early September, followed by a similar iPhone app two weeks later. New data the company shared exclusively with NewTeeVee shows the overall number of broadcasts growing substantially in early September and then skyrocketing once the iOS app hit the iTunes app store.

These numbers are poised to grow even further with the release of the Justin.tv iOS app 2.1, which was just approved by Apple three days ago. The new update adds live streaming support for Apple’s new iPod touch. Justin.tv’s VP of marketing and communications Matthew DiPietro told me that mobile broadcasts have been reaching up to 40% of all live streams available on the site on some days, with the average being a 20% share. “That’s a huge number,” he added.

The new apps are also bringing new types of content as well as new ways to use the service to Justin.tv, explained the company’s VP of products Caleb Elston during a phone call yesterday. Mobile live streams tend to be shorter, but broadcasters also make much more use of social features, like Facebook sharing, which Justin.tv has integrated into its apps.

Even outside the mobile space, Justin.tv has seen a continuing trend from broadcasters to move away from the browser-based Flash broadcaster and towards specialized applications, said Elston. Just this week, Dyyno announced that the users of its recently-launched Universal Broadcaster desktop application are now responsible for close to five percent of all live streams on Justin.tv.

The increased use of such applications has to do with the fact the Flash-based online tool doesn’t support H.264 high-quality streams, explained Elston, but it’s also an important shift for the company itself. “People are starting to think of Justin.tv as a platform,” he said.

So what’s next for Justin.tv? A Blackberry app is certainly a possibility, I was told, and so are apps for tablets with video recording capabilities. Overall, things are definitely shifting to mobile, both for broadcasting and viewing, said DiPietro, adding that PC-based usage could eventually become the exception of the rule for Justin.tv. “The potential for mobile is enormous,” he said.

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