The day after Nokia started shipping its flagship N8 smartphone, it released a furry of statistics to make the point that it was making progress in building out its Ovi Store and distributing applications. It said 200,000 people sign up daily for the Ovi Store; downloads have increased to 2.3 million a day and there’s 70 developers who have surpassed the 1 million download mark.
The promise of Nokia (NYSE: NOK) is massive and offers developers a diverse base of customers, which totals 140 million people worldwide. But that also has its downsides. Namely, device fragmentation, which ranges from mid-to-high-end devices, but even cultural and language barriers.
— Ovi Store is available in 190 countries.
— Developers reaching the 1 million milestone include Digital Chocolate, Electronic Arts (NSDQ: ERTS), Gameloft (EPA: GFT), Indiagames, PepsiCo, Qik, Shazam, HeroCraft and Offscreen Technologies.
— Developers who have reached this milestone include 39 content creators from Europe, the Middle East and Africa; 14 from the U.S.; ten from Asia Pacific; and seven from China.
– Ovi Maps with walk and drive navigation is available in 78 countries and 46 languages and includes public transit details in more than 80 cities. Every day, maps usage is the equivalent of driving around the world 80 times.
– Ovi Music is available in 38 markets with about 11 million tracks in the catalog. Nokia is the largest single source of digital downloaded music revenue in Brazil, Mexico, India, Finland and South Africa.