Industry Moves: Zillow; Rodale; ESPN; Comcast

Zillow: Four management hires, all reporting to CEO Spencer Rascoff: Greg Schwartz, who joined Zillow in 2006 has been promoted to chief revenue officer from VP of sales. Earlier, he was VP of ad sales at CNNMoney. Amy Bohutinsky now leads marketing and communications as a VP; Chad Cohen, who was controller, is now VP of finance; and Chloe Harford is now VP of mortgages, after having been a director. Bohutinsky was previously director of communications at Hotwire. Cohen was assistant controller and financial operations manager at Ticketmaster, and Harford joined Zillow from eLong.com.

Rodale: Mary Murcko has been promoted to EVP and group publisher, effective immediately. Leading all print and digital ad sales and marketing, she’ll also assume P&L responsibility across Rodale’s magazines. Laura Petasnick has also been promoted; as publisher of Prevention she’ll now report to Murcko. Previously, Petasnick was advertising director at Condé Nast’s Vogue.

ESPN: Coca-Cola exec Carol Kruse is joining the ESPN (NYSE: DIS) team as SVP of marketing. Starting Oct. 25, she’ll report to Sean Bratches, EVP of sales and marketing, and will develop the brand as well as focus on social networking strategies. Kruse had joined Coca-Cola North America in 2001 shortly after it bought her online payments and consumer promotions company, RocketCash.

Comcast: Peter Dobrow recently left his post as director of external communications at T-Mobile to lead product and service communications for Comcast (NSDQ: CMCSA). He replaces Mary Nell Westbrook who left the company last fall to join Sizewise as CMO.

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