Cloudmade, Where, Placecast, Evri and Apigee presented their bids for the “next big idea” in mobile at today’s GigaOM Mobilize conference. If they’re an accurate sample, the future of mobile is all about location, smart filters and APIs.
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1 / 5Cloudmade CEO Juha Christensen is building a set of crowd-sourced maps, and signed up 13,000 developers in the last year. Cloudmade is now offering location-based advertising. -
2 / 5Where CEO Walt Doyle has 75,000 daily advertisers on his location-based advertising platform. "We're beginning to see mobile adopting into its own kind," he said, which is to say, mobile is coming into its own. -
3 / 5Placecast CEO Alistair Goodman talked up his company's geofencing technology, which provides rotating promotions for Sonic and alerts North Face customers about new product arrivals. -
4 / 5Evri CEO Will Hunsinger quoted Clay Shirky -- "It's not information overload. It's filter failure." -- in talking up his new content discovery mobile apps, which use semantics as a filter. -
5 / 5Sam Ramji, VP strategy at Apigee, talked about the magical combination of 25,000 open APIs and an exploding number of mobile apps. He recommended that device providers, web properties, cloud services and carriers should be thinking of each other's best interests.Sam Ramji, VP strategy at Apigee
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