Blog Post

TV Gamer Netplay’s Loss Widens On Failed ITV Bingo Show

Interactive TV gaming company Netplay is lamenting its ITV1 late-night game for a 146 percent bigger half-year loss of £7.9 million.

Company income was actually up 21 percent to £11.31 million, and Netplay says it had hit profitability in Q1. But Bingo Stars, which Netplay entered a six-month trial agreement with ITV (LSE: ITV) for in April, has underperformed.

CEO Martin Higginson, in the earnings release

“Based on all our analysis, we expected significant returns from this format. Unfortunately the launch of