Blog Post

TV Gamer Netplay’s Loss Widens On Failed ITV Bingo Show

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Interactive TV gaming company Netplay is lamenting its ITV1 late-night game for a 146 percent bigger half-year loss of £7.9 million.

Company income was actually up 21 percent to £11.31 million, and Netplay says it had hit profitability in Q1. But Bingo Stars, which Netplay entered a six-month trial agreement with ITV (LSE: ITV) for in April, has underperformed.

CEO Martin Higginson, in the earnings release

“Based on all our analysis, we expected significant returns from this format. Unfortunately the launch of