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Palo Alto-based web video advertising analytics firm Auditude says it has been given the contract to manage ads in to in-flux Channel Five’s online videos.
That includes Five’s Demand Five branded catch-up VOD service.
After early flirtation with charging for shows through the service, Five is now fixed firmly on an ad-supported proposition. Demand Five shows are also syndicated through YouTube and SeeSaw, as well as five.tv, so it’s not just an in-house deal.
Auditude was already doing similar work for Dailymotion, Comcast (NSDQ: CMCSA) and MLB, but this is its first UK contract.
It has an international sales VP – Damian Scragg.
Five has been downsizing and rebranding under new owner Northern & Shell.