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Updated: Changes on Roku’s web site are revealing that the company is about to launch a Hulu Plus channel on its line of devices. This cooperation could be a major win for Roku, since it will be the first set-top box to officially support Hulu Plus, giving it competitive advantage over Apple TV, (s AAPL) Boxee and Google TV. (s GOOG)
There have been rumors floating around in recent days that Roku was teaming up with Hulu, but the company didn’t want to comment on those speculations when we contacted them today. Hulu didn’t reply in time for comment.
However, Roku.com already has a partner page for Hulu Plus at roku.com/hulu-partner, complete with the following title:
“Roku Netflix Player | Watch HULU Movies and TV Shows Instantly on your TV”
The page itself makes no mention of Hulu except for this title, but a closer look at the HTML source code reveals the following description:
“Instantly watch Hulu+ instant movies and TV shows on the Roku player directly to any TV. No extra cost to your Hulu+ fees. Hulu+ ready devices are easy to set up.”
Roku CEO Anthony Wood hinted at some major content partners joining Roku in the coming months when he recently stopped by our office to talk about its new device line-up, but he didn’t reveal any further details. He also said that the company has now sold close to one million devices. Watch the entire interview with Wood below:
Update: The Hulu partner page has now been removed from Roku.com.
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