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App Marketing 101: Tips for Getting Reviewed

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One of the most commonly asked questions is how to get your app reviewed by the various iPhone blog sites around the Internet. While there’s no guaranteed method,‘s co-founder Ryan Johnson has a few pointers that may help:

  • Understand the blog’s preferred method of communication. Each blog has a different process: Some have an email address for submissions; others use a web form. Tracking down the email addresses of all the site’s contributors doesn’t mean an out-of-the-blue email will be welcome, so it’s crucial to research the submission process before sending the app.
  • Don’t force reviewers to waste time doing research. Simply submitting your app with no explanation about the product is a surefire way to not get reviewed. At the very least, provide your company name, along with the app name, its category, an overview of its highlights and a direct link.
  • Spice it up with some media. You’ll hardly ever see an app reviewed without an image or video to catch the reader’s eye. Make it easy for reviewers and include your screenshots, videos, promo art, icons, etc. with your submission. Do not, however, send them as attached files unless specifically requested. Host your images on Photobucket or one of the various other image-hosting sites and send the link to the image. The same goes for videos.
  • Provide a Promo Code. If there’s a strong possibility a certain site will review your app, and your app is paid, go ahead and provide a promo code (make sure the writer is in the U.S.; codes don’t work in other app stores).
  • Stick to the theme of the site. Some sites, like for instance, have very specific focuses. ( is specifically for games.) It’s a waste of your time, as well as the bloggers’ time, to spend time with submissions that do not fit with the site in question.

The best thing you can do, of course, is build a relationship with these people over time. You can meet many of them at various events around the country including MacWorld, WWDC and other conferences. If their site has a forum, engage them in conversation so that when it comes time to talk about your app, they know you. Finally, if you don’t have time for that, find a PR agent that does.

This is the final post in a three-part series. To learn more about marketing iPhone apps, read part 1 and part 2, which were posted earlier this week. For an in-depth analysis, download the GigaOM Pro report, “How to Market Your iPhone App: A Developer’s Guide” (subscription required).

Image Source: flickr user Yutaka Tsutano.