The Face Race: Facial Recognition Face-Off Heats Up

Face in a magnifying glass

Digital cameras can tell a head from a bed, Facebook organises photos by manually-added face tags, iPhoto tries its best to put a name to a face. But really good technology to auto-identify the people in pictures could have big application on the web.

Last week, Apple (NSDQ: AAPL) was rumoured to have acquired Polar Rose, a Swedish company making such software for web and other uses, for $29 million.

Now, Tel Aviv, Israel-based Face.com, which says its software can automatically pluck out any pictures of you from Facebook’s seven billion photos, has raised a $4.3 million second-round investment, as that prospect steps up.

The Face.com money is coming from VC Rhodium, Russian search site Yandex and existing backers. “We

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