Newspapers Suffer As Councils Save Money With Online Job Adverts

A newspaper... in the Dead Sea

By Roy Greenslade: One major reason that local and regional newspapers are suffering from a loss of advertising revenue is illustrated by a Brighton & Hove city council press release.

It tells residents that the cost of advertising council jobs has been slashed by moving from print to online – but bypassing newspaper websites.

In the release on its own website, the council says it spent £236,000 in 2009 on advertising jobs compared to £900,000 in 2006.

According to its official figures, the council says it costs over £2,000 to advertise a job in the press compared to just £500 using “job boards”

This article originally appeared in © Guardian News & Media Ltd..

Comments have been disabled for this post