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NBC May Spurn Apple, but Netflix is Cool

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NBC Universal Chief Executive Jeff Zucker (s GE) may think that 99 cents is too cheap to rent a TV episode, but whatever Netflix (s NFLX) is offering them appears to work. Today Netflix announced an expanded license agreement with NBC Universal that expands the conglomerate’s presence on Netflix Instant to include other NBC U programming from USA Network and Syfy.

More than 75 episodes of Syfy’s Battlestar Galactica as well as Destination Truth and Eureka will now be available on the service, as well as the USA series Psych, In Plain Sight and Monk. This also renews the deal to distribute past seasons of 30 Rock, The Office and Saturday Night Live. And big news on the latter show: New SNL episodes will be available on Netflix the day after broadcast for the 2010, 2011 and 2012 seasons.

With the exception of SNL, this doesn’t necessarily conflict with NBC’s presence on Hulu and Hulu Plus, which is the only place aside from where episodes from the current seasons of shows like 30 Rock and Community are available. Like Netflix, Hulu Plus does also have prior seasons of NBC content available.

This announcement comes just one day after Zucker said that NBC would be unlikely to opt into Apple’s (s AAPL) 99 cent iTunes rental plan, believing that “it would devalue our content”. Without low-priced NBC content, Hulu Plus may have iTunes beat, at least when it comes to current TV programming.

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4 Responses to “NBC May Spurn Apple, but Netflix is Cool”

  1. Let’s see…NBC get some kind of monetary share from the $9.99 a month I pay to Netflix. I’m sure I would watch more than 10 NBC shows a month for $.99 through iTunes. How are they saying it devalues their shows?